{"id":9619,"date":"2024-09-26T08:16:38","date_gmt":"2024-09-26T08:16:38","guid":{"rendered":"https:\/\/visard.si\/?p=9619"},"modified":"2024-09-27T16:08:24","modified_gmt":"2024-09-27T16:08:24","slug":"products-3d-vs-photography","status":"publish","type":"post","link":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/","title":{"rendered":"PRODUCTS: 3D RENDER vs PHOTOGRAPHY"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section css=&#8221;.vc_custom_1727369280360{margin-right: 100px !important;}&#8221;][vc_row][vc_column][vc_column_text css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;]<\/p>\n<h3>The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product. In certain cases, the decision is in the palm of your hand, but in other cases, the reasons FOR and AGAINST must be carefully weighed.<br \/>\nIn this short article, I will highlight certain advantages and disadvantages of both options.<\/h3>\n<p>[\/vc_column_text]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6a26605d2aeae { opacity: 1; }#ut_am_wrap_6a26605d2aeaf .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.01em; }#ut_am_wrap_6a26605d2aeaf .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6a26605d2aeaf { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6a26605d2aeaf { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6a26605d2aeaf { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6a26605d2aeaf\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6a26605d2aeb0\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6a26605d2aeae\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 650 433'%2F%3E\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica-650x433.jpg\" width=\"650\" height=\"433\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a26605d2b3a8 h2.section-title { font-size:36px !important;line-height:72px !important;letter-spacing:-0.05em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_header_6a26605d2b3a8 h2.section-title { line-height:36px !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_header_6a26605d2b3a8 h2.section-title { line-height:36px !important; }}@media (max-width: 767px) {#ut_header_6a26605d2b3a8 h2.section-title { line-height:36px !important; }}#ut_header_6a26605d2b3a8 .lead.ut-lead-has-icon::before { display: inline-block; font: normal normal normal 14px\/1 FontAwesome; font-size: inherit; text-rendering: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }<\/style><header id=\"ut_header_6a26605d2b3a8\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"BENEFITS OF 3D VISUALIZATIONS\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;72&quot;,&quot;desktop_small&quot;:&quot;36&quot;,&quot;tablet&quot;:&quot;36&quot;,&quot;mobile&quot;:&quot;36&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>BENEFITS OF 3D VISUALIZATIONS<\/span><\/h2><\/div><\/header><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>1. DOES<\/b> THE<b> PRODUCT ALREADY EXIST IN PHYSICAL FORM?<\/b><\/h3>\n<p>Customers usually want to have pictures of their products before they are made. In this way, they want to test the response and interest of the market, or they want to speed up the market entry itself. Therefore, products are usually still in various stages of prototyping, sometimes prototyping has not even started yet.<br \/>\nIn these cases, 3D renderings are an obvious choice, because this is the only way to show an unfinished product and breathe life into it even before we physically touch it.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>2. THE SMART CHOICE FOR PRODUCT VARIATIONS\u00a0<\/b><\/h3>\n<p>3D renderings are an excellent solution for showcasing products available in various colors and materials. These visualizations allow us to easily adjust colors and materials, offering a flexible and cost-effective alternative to traditional photography.[\/vc_column_text]<div class=\"wpb_content_element  vc_custom_1727447897693\">\r\n\t\t\t<style type=\"text\/css\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\r\n                \r\n\t\t\t\t\r\n                \r\n                \r\n\t\t\t\t\r\n\t\t\t<\/style>\r\n\r\n\t\t\t<div id=\"ut_cs_6a26605d2e955\" class=\"ut-comparison-container  ut-comparison-caption-with-shadow\" data-default-offset-pct=\"0.7\" data-orientation=\"horizontal\" data-move-slider-on-hover=\"1\" data-before-label=\"\" data-after-label=\"\">\r\n        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2000 1666&#039;%2F%3E\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/CRNA-2K.jpg\" width=\"2000\" height=\"1666\" class=\"ut-adaptive-image skip-lazy wp-post-image\">\r\n\r\n        \r\n        <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 2000 1666&#039;%2F%3E\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/MODRA-2K.jpg\" width=\"2000\" height=\"1666\" class=\"ut-adaptive-image skip-lazy wp-post-image\">\r\n\r\n        <\/div><\/div><style type=\"text\/css\">#ut_custom_heading6a26605d4898f { font-size:12px !important;line-height:28px !important; }#ut_custom_heading6a26605d4898f { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6a26605d4898f { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading6a26605d4898f { text-align:left; } }<\/style><p id=\"ut_custom_heading6a26605d4898f\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;12&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;12&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;28&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module   vc_custom_1727447671027\" ><span class=\"\" ><a title=\"\" href=\"http:\/\/www.matejstefanac.com\" target=\"_blank\" >(c) www.matejstefanac.com<\/a><\/span><\/p>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>3. FLEXIBILITY<\/b><\/h3>\n<p>Throughout a product&#8217;s life cycle, continuous changes are often made, including adjustments to its appearance. Each change requires updates to all marketing materials, including images. With 3D renderings, these updates can be made with minimal effort and at a lower cost. Re-photographing a product would require the exact same studio setup, and if the shoot is location-based, this task becomes even more challenging, if not impossible.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>4. CONSISTENT RESULTS<\/b><\/h3>\n<p>Compared to photography, 3D renderings offer better repeatability and consistency across all marketing materials. What does this mean in practice? Inconsistencies in photography are often noticeable in online stores, for example, when a product appears in a slightly different position each time its color changes. This problem is nearly impossible to solve with photography, but it\u2019s easily addressed with 3D rendering.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>5. ANIMATIONS AND VR\/AR<\/b><\/h3>\n<p>In recent years, animations and VR have taken on a significant role in marketing. 3D animations offer endless possibilities for product presentations, free from the limitations of the real world. Products can change shape, color, float, disassemble into individual components, and reassemble, rotate, jump, or even dance\u2014limited only by our imagination.<\/p>\n<p>VR allows us to see products in a virtual space where they can be manipulated, rotated, opened, closed, and customized in color, providing a true sense of scale and interaction.[\/vc_column_text]<div class=\"wpb_content_element  vc_custom_1727447683583\"><style type=\"text\/css\">#ut_vs_6a26605d48c44.ut-shortcode-video-wrap .ut-video-module-caption .ut-load-video::before { background: transparent; }#ut_vs_6a26605d48c44.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }<\/style><div id=\"ut_vs_6a26605d48c44\" class=\"ut-shortcode-video-wrap  ut-has-background-video ut-shortcode-video-wrap-tablet- ut-shortcode-video-wrap-mobile- clearfix\" ><div id=\"ut_reveal_6a26605d48c45\"  class=\"ut-video-module \"><div class=\"ut-video-module-caption \"><a href=\"#\" data-source=\"mp4\" data-autoplay=\"0\" data-nonce=\"839f277aaf\" class=\"ut-load-video ut-deactivated-link \">\r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-300x168.jpg&quot;,&quot;500&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-500x281.jpg&quot;,&quot;750&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-750x421.jpg&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-1000x561.jpg&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-1500x842.jpg&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/visard.si\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/screenshot.480-2500x1403.jpg&quot;}\" alt=\"3D animacija svetila PLUSminus.\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 842&#039;%2F%3E\" width=\"1500\" height=\"842\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/screenshot.480-1500x842.jpg\" data-image-id=\"9573\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        <div id=\"ut_vc_6a26605d497ce325896816\" class=\"ut-video-container ut-video-object-fit  ut-video-format-wide ut-force-video-aspect-ratio\">                                        <video id=\"ut-selfvideo-player-6a26605d48c5d832063111\" data-id=\"6a26605d48c5d832063111\" data-filters='' class=\"ut-selfvideo-player disablePictureInPicture   ut-lazy-video\" preload=\"metadata\" playsinline loop muted data-play-sound=\"off\" volume=\"5\" data-play-event=\"on_load\" data-appear-top-offset=\"full\" data-controls-play-event=\"play_pause\" data-play-action=\"play_pause\" data-ut-wait=\"\"><source data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/PLUSminus_lamp_c_Matej_Stefanac.mp4\" type=\"video\/mp4\"> <\/video>                <\/div><div class=\"ut-video-module-caption-text\"><div class=\"ut-video-module-inner-caption-text ut-video-module-empty-caption ut-video-module-caption-position-default\"><div class=\"ut-video-module-play-icon ut-new-hide\"><i class=\"Bklyn-Core-Right-6\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><\/div><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading6a26605d568b8 { font-size:12px !important;line-height:28px !important; }#ut_custom_heading6a26605d568b8 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6a26605d568b8 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading6a26605d568b8 { text-align:left; } }<\/style><p id=\"ut_custom_heading6a26605d568b8\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;12&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;12&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;28&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module   vc_custom_1727447671027\" ><span class=\"\" ><a title=\"\" href=\"http:\/\/www.matejstefanac.com\" target=\"_blank\" >(c) www.matejstefanac.com<\/a><\/span><\/p>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>6. TECHNICAL DETAILS<\/b><\/h3>\n<p>Some products hide the essence of their functionality within, making it challenging to communicate these aspects to potential customers. This is where 3D visualization becomes an invaluable tool. It allows us to create realistic technical cross-sections and highlight important components using various graphic methods. Movements and rotations can be showcased, and exploded views can be created for technical instructions or assembly guides.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>7. LONG-TERM COST EFFECTIVENESS<\/b><\/h3>\n<p>3D visualizations are a more economical solution in the long run. While the initial investment in creating 3D models may be higher compared to photography, the long-term savings are significant due to all the benefits mentioned above.[\/vc_column_text]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a26605d56d71 h1.section-title { font-size:36px !important;line-height:72px !important;letter-spacing:-0.05em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_header_6a26605d56d71 h1.section-title { line-height:36px !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_header_6a26605d56d71 h1.section-title { line-height:36px !important; }}@media (max-width: 767px) {#ut_header_6a26605d56d71 h1.section-title { line-height:36px !important; }}<\/style><header id=\"ut_header_6a26605d56d71\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h1 data-title=\"BENEFITS OF PHOTOGRAPHY\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;72&quot;,&quot;desktop_small&quot;:&quot;36&quot;,&quot;tablet&quot;:&quot;36&quot;,&quot;mobile&quot;:&quot;36&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>BENEFITS OF PHOTOGRAPHY<\/span><\/h1><\/div><\/header><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>1. LOWER INITIAL INVESTMENT<\/b><\/h3>\n<p>In cases where large productions with complex locations, extensive equipment, and extras are not required, photography can be a more accessible choice. This is especially true when photographing a large number of items, such as on a white background, where quality is not the main priority and a single lighting setup can accommodate many products. Examples include photographing shoes, clothing, and food products. It\u2019s important to note that shooting against a solid background is generally much easier and faster than capturing full scenes with many elements.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>2. REALISM<\/b><\/h3>\n<p>Realism is inherent in photography, capturing even the smallest scratches and imperfections that add a layer of authenticity to a product. When this authenticity is desired, photography is the preferred choice. However, when it&#8217;s not, 3D rendering becomes more suitable, allowing us to recreate some of these real-world imperfections as needed.<\/p>\n<p>Photography also has an advantage when showcasing products that require interaction with the body or parts of the human body, especially in video. The reasons are authenticity and complexity. While these interactions can also be recreated in 3D, it demands significantly more time and effort. Examples include sitting on a chair or sofa, cycling, or wearing glasses.[\/vc_column_text]<div  class=\"wpb_content_element   vc_custom_1727447584187 clearfix\"><style type=\"text\/css\">#ut_am_6a26605d57812 { opacity: 1; }#ut_am_wrap_6a26605d57813 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.01em; }#ut_am_wrap_6a26605d57813 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6a26605d57813 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6a26605d57813 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_6a26605d57813 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6a26605d57813\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6a26605d57814\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6a26605d57812\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 2176 1666'%2F%3E\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/screenshot.486.jpg\" width=\"2176\" height=\"1666\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><style type=\"text\/css\">#ut_custom_heading6a26605d57872 { font-size:12px !important;line-height:28px !important; }#ut_custom_heading6a26605d57872 { text-align:left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_custom_heading6a26605d57872 { text-align:left; } }@media (max-width: 767px) { #ut_custom_heading6a26605d57872 { text-align:left; } }<\/style><p id=\"ut_custom_heading6a26605d57872\" data-responsive-font=\"p\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;12&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;12&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;28&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"ut-custom-heading-module   vc_custom_1727447573529\" ><span class=\"\" ><a title=\"\" href=\"http:\/\/www.moooi.com\" target=\"_blank\" >(c) www.moooi.com<\/a><\/span><\/p>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>3. SPEED<\/b><\/h3>\n<p>For simple setups, photography is faster since there\u2019s no need to create 3D models and textures. However, when dealing with more complex scenes, photography still involves significant time spent on acquiring or renting props, transportation, storage, and other logistics.[\/vc_column_text]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a26605d57bf5 h1.section-title { font-size:36px !important;line-height:72px !important;letter-spacing:-0.05em; }@media (min-width: 1025px) and (max-width: 1679px) {#ut_header_6a26605d57bf5 h1.section-title { line-height:36px !important; }}@media (min-width: 768px) and (max-width: 1024px) {#ut_header_6a26605d57bf5 h1.section-title { line-height:36px !important; }}@media (max-width: 767px) {#ut_header_6a26605d57bf5 h1.section-title { line-height:36px !important; }}<\/style><header id=\"ut_header_6a26605d57bf5\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-left element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h1 data-title=\"CONCLUSION\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;36&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;36&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;72&quot;,&quot;desktop_small&quot;:&quot;36&quot;,&quot;tablet&quot;:&quot;36&quot;,&quot;mobile&quot;:&quot;36&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>CONCLUSION<\/span><\/h1><\/div><\/header><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Every product and marketing campaign requires careful consideration of which visualization method is most suitable for your specific needs. However, it is evident that 3D technology is becoming an increasingly popular choice in the industry for creating advertising and presentation materials, as it offers the greatest flexibility and quality. The share of companies utilizing this technology is expected to continue growing in the future.<\/span><\/h3>\n<p>[\/vc_column_text][vc_separator color=&#8221;black&#8221; style=&#8221;double&#8221; css=&#8221;&#8221;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_tm_6a26605d587a6 .bklyn-team-member-ocupation { font-size: inherit; }#ut_tm_6a26605d587a6 .bklyn-team-member-social-icons a { font-size: 18px; }#ut_tm_6a26605d587a6 .bklyn-team-member-ocupation { font-weight: 800; }#ut_tm_6a26605d587a6 .bklyn-team-member-social-icons a:hover { color: rgba(216, 13, 31, 1); }#ut_tm_6a26605d587a6 .bklyn-team-member-social-icons a:focus { color: rgba(216, 13, 31, 1); }#ut_tm_6a26605d587a6 .bklyn-team-member-social-icons a:active { color: rgba(216, 13, 31, 1); }<\/style><div id=\"ut_tm_6a26605d587a6\" class=\"bklyn-team-member bklyn-team-member-style-2 bklyn-team-member-style-2-140 bklyn-team-member-center\"><div class=\"bklyn-team-member-avatar \"><img decoding=\"async\" alt=\"PHOTO:JANEZ MAROLT\" class=\"ut-lozad\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 280 280'%2F%3E\" data-src=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/Matej-Stefanac_personal-280x280.jpg\"><\/div><div class=\"bklyn-team-member-info\"><h3 class=\"bklyn-team-member-name\">Matej \u0160tefanac, architect and designer<\/h3><p class=\"bklyn-team-member-ocupation\">CEO &amp; Founder<\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section css=&#8221;.vc_custom_1727369280360{margin-right: 100px !important;}&#8221;][vc_row][vc_column][vc_column_text css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221;] The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product. In certain cases, the decision is in the palm of your hand, but in other cases, the reasons FOR and AGAINST must be carefully weighed. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS<\/title>\n<meta name=\"description\" content=\"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS\" \/>\n<meta property=\"og:description\" content=\"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\" \/>\n<meta property=\"og:site_name\" content=\"Visard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/visard3d\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T08:16:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T16:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matej \u0160tefanac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matej \u0160tefanac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\"},\"author\":{\"name\":\"Matej \u0160tefanac\",\"@id\":\"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc\"},\"headline\":\"PRODUCTS: 3D RENDER vs PHOTOGRAPHY\",\"datePublished\":\"2024-09-26T08:16:38+00:00\",\"dateModified\":\"2024-09-27T16:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\"},\"wordCount\":1850,\"image\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg\",\"articleSection\":[\"Visard Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\",\"url\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\",\"name\":\"VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS\",\"isPartOf\":{\"@id\":\"https:\/\/visard.si\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg\",\"datePublished\":\"2024-09-26T08:16:38+00:00\",\"dateModified\":\"2024-09-27T16:08:24+00:00\",\"author\":{\"@id\":\"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc\"},\"description\":\"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product\",\"breadcrumb\":{\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage\",\"url\":\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg\",\"contentUrl\":\"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg\",\"width\":2000,\"height\":1666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/visard.si\/en\/3d-renderings-3d-animations-vr-walkthroughs-website-development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRODUCTS: 3D RENDER vs PHOTOGRAPHY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/visard.si\/#website\",\"url\":\"https:\/\/visard.si\/\",\"name\":\"Visard\",\"description\":\"3D  Vizualizacije & Renderji\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/visard.si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc\",\"name\":\"Matej \u0160tefanac\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/visard.si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3de23aad34a9ac24cd32c3b96b832b3de1fb2b12795d8cde5f237811eb4d6a72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3de23aad34a9ac24cd32c3b96b832b3de1fb2b12795d8cde5f237811eb4d6a72?s=96&d=mm&r=g\",\"caption\":\"Matej \u0160tefanac\"},\"sameAs\":[\"https:\/\/new.visard.si\"],\"url\":\"https:\/\/visard.si\/en\/author\/visard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS","description":"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/","og_locale":"en_US","og_type":"article","og_title":"VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS","og_description":"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product","og_url":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/","og_site_name":"Visard","article_publisher":"https:\/\/www.facebook.com\/visard3d\/","article_published_time":"2024-09-26T08:16:38+00:00","article_modified_time":"2024-09-27T16:08:24+00:00","og_image":[{"width":2000,"height":1666,"url":"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg","type":"image\/jpeg"}],"author":"Matej \u0160tefanac","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matej \u0160tefanac","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#article","isPartOf":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/"},"author":{"name":"Matej \u0160tefanac","@id":"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc"},"headline":"PRODUCTS: 3D RENDER vs PHOTOGRAPHY","datePublished":"2024-09-26T08:16:38+00:00","dateModified":"2024-09-27T16:08:24+00:00","mainEntityOfPage":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/"},"wordCount":1850,"image":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage"},"thumbnailUrl":"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg","articleSection":["Visard Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/","url":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/","name":"VISARD\u2122 - 3D vs PHOTOGRAPHY for PRODUCTS","isPartOf":{"@id":"https:\/\/visard.si\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage"},"image":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage"},"thumbnailUrl":"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg","datePublished":"2024-09-26T08:16:38+00:00","dateModified":"2024-09-27T16:08:24+00:00","author":{"@id":"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc"},"description":"The clients I work with are sometimes in a dilemma whether to choose a photo or a 3D rendering to present their product","breadcrumb":{"@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#primaryimage","url":"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg","contentUrl":"https:\/\/visard.si\/wp-content\/uploads\/2024\/09\/naslovnica.jpg","width":2000,"height":1666},{"@type":"BreadcrumbList","@id":"https:\/\/visard.si\/en\/blog\/products-3d-vs-photography\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visard.si\/en\/3d-renderings-3d-animations-vr-walkthroughs-website-development\/"},{"@type":"ListItem","position":2,"name":"PRODUCTS: 3D RENDER vs PHOTOGRAPHY"}]},{"@type":"WebSite","@id":"https:\/\/visard.si\/#website","url":"https:\/\/visard.si\/","name":"Visard","description":"3D  Vizualizacije & Renderji","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visard.si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visard.si\/#\/schema\/person\/57c64698cb3d84c9293c5f2bb3a246bc","name":"Matej \u0160tefanac","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visard.si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3de23aad34a9ac24cd32c3b96b832b3de1fb2b12795d8cde5f237811eb4d6a72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3de23aad34a9ac24cd32c3b96b832b3de1fb2b12795d8cde5f237811eb4d6a72?s=96&d=mm&r=g","caption":"Matej \u0160tefanac"},"sameAs":["https:\/\/new.visard.si"],"url":"https:\/\/visard.si\/en\/author\/visard\/"}]}},"_links":{"self":[{"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/posts\/9619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/comments?post=9619"}],"version-history":[{"count":13,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/posts\/9619\/revisions"}],"predecessor-version":[{"id":9632,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/posts\/9619\/revisions\/9632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/media\/9583"}],"wp:attachment":[{"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/media?parent=9619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/categories?post=9619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visard.si\/en\/wp-json\/wp\/v2\/tags?post=9619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}